Skip to main content
← Back to case studiesCase study · Healthcare

SME beats giants to £3.2M NHS framework

How our £975 fixed-fee service helped a small care provider outperform established incumbents with perfect social value scoring.

48hrs
Turnaround
£975
Total cost
£3.2M
Annual value
§ 01

The challenge

Small care provider. Big ambitions. Zero framework experience. They'd tried twice before using a consultant charging £600/day — both failed on social value. This time, competing against three national providers for an NHS community care framework. They couldn't afford another expensive failure.

§ 02

Our approach

Fixed quote sent within 2 hours: £975 for the complete submission. Our healthcare specialist led the response, spending 4 hours interviewing their team to uncover hidden social value gems — staff volunteering, local employment, carbon reduction initiatives they didn't even realize counted. Every response mapped to NHS scoring criteria. Every word counted.

§ 03

The result

10/10 on social value — the only perfect score. Overall: 85/100, second place behind a £200M incumbent. Framework won. Within 6 months: £3.2M in call-offs secured. ROI on our £975 fee? 3,282x. They now budget £10K annually for bid support — and win 70% of everything they go for.

“We'd spent £3,600 on consultants for our previous attempts — both failed. Bidgen cost £975 and we won. They found social value we didn't know we had. The fixed fee meant I could approve it immediately. Absolute no-brainer.”
Managing Director·Regional Care Provider
§ 04

Why this worked

  • Fixed fee removed budget anxiety — decision made in minutes
  • Healthcare specialist who knew exactly what NHS evaluators wanted
  • Found £180K of social value they were already delivering
  • 48-hour turnaround meant they could focus on service delivery
  • Cost less than their monthly stationery budget

Ready to win your next NHS bid?

Healthcare specialists. No-risk trial — we handle your next bid end-to-end.